Hola Fresca, UK Wide Marketing Campaign for Carlsberg UK

Hola Fresca, UK Wide Marketing Campaign for Carlsberg UK

San Miguel Fresca Promotional Bucket

San Miguel Fresca Campaign for Carlsberg UK

Events and Specialist Productions Limited (ESP) have recently completed the successful delivery of a San Miguel Fresca sampling activity on behalf of Carlsberg UK, which spanned across 51 Spirit pub outlets nationally.

The campaign saw ESP contact each outlet manager to find out which evening and time would best suit them for their visit.  The aim was for each member of the sampling team to visit two outlets per evening.  Once ESP had established the best date and time they then arranged for a member of the sampling team to visit the outlet and give out free bottles of San Miguel Fresca to the customers, whilst telling them about the product.

Good communication between Carlsberg UK, the outlets and the ESP Team was vital to ensure the smooth running of each event.

Promotional Campaign Success

The campaign was a huge success and saw all of the free samples, supplied by Carlsberg UK, enjoyed by many participants up and down the country.  The customer response to the product was extremely positive with many customers purchasing further bottles from the bar once they had finished their free sample.

ESP planned, organised and executed the Fresca sampling activity superbly. The management of the project right down to the professionalism of the sampling teams was faultless ensuring a first class consumer experience in outlet.

Carlsberg UK

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