The Real Pet Food Exhibition Stand
With manufacturing facilities globally, producing all formats of pet food, the Real Pet Food Company is one of the largest chilled/fresh pet food manufacturers.
Wishing to launch three of their brands into Europe, they contacted ESP to design and build them a custom exhibition stand for the Interzoo exhibition in Nuremberg.
The client was very involved in the stand layout, and wished for each individual brand to have its own defined area on the stand, allowing each brand to highlight their unique qualities and personality. It was important that the visitors be able to move around the space from brand to brand.
The exhibition stand had a large overhead canopy, three designated brand areas, and a joint meeting room and storeroom.
The show was a huge success for each brand giving them visibility within the European Market.